I'm a product designer in the B2C space, focused on building scalable self-service experiences.
My expertise lies in visual design, but I have a generalist background and I enjoy working on the entire design process from research to usability testing to polished final designs.
Currently
Lead product designer for emerging payments and AirKey at Capital One
Based in Arlington, Virginia
selected case studies
In depth writeups that show my process
recent work
My latest visual interface work
about
I'm a Northern Virginia native that's been working full-time in design for the past 7 years.
Currently, I'm leading design for home internet products at Viasat where I'm focused on building features that educate and aid customers as they manage their satellite internet.
My design style is grounded in foundational, systems based thinking— I credit my deep knowledge of visual design principles to my first job in editorial print design. Now in the digital world, I create thoughtful experiences that prioritize product scalability and are intuitive to users. Crafting a compelling customer story out of hundreds of user insight stickies is one of my small joys.
When I'm not at work, you might find me roaming the aisles of my favorite thrift store with my mom or at a SolidCore class. Or I might be trapped under one of my cats, reading a book and trying to meet my annual Goodreads goal.
I've designed both B2C and B2B experiences for Fortune 500 companies, small startups and federal government entities:
On product design
"Madison is handling the dynamic nature (aka lots of change and tight timelines!!) of defining our service offerings, and related digital customer experiences like the consummate professional she is. She is critical to the success of not only this project but the entire team as a whole."
— Product Manager
On design systems
"Madison has shown time and time again that she understands how to make the most of our design system in her product. Take one look at her component library and handoff files and you will see the work of a highly skilled designer that is always looking to improve her craft."
— Design System Manager
On research
"Madison exhibits a high level of strategic thinking and meticulously documents her processes and methodologies. She advocates for research to gain insights into user needs and behaviors, ensuring that design decisions are rooted in a comprehensive understanding of the user experience."
— User Experience Research Manager
On leadership
"Madison has taken the initiative on numerous occasions to bring clarity and direction when there was ambiguity, and it has made a significant impact on our team dynamic. Her attitude and involvement have helped create a supportive and inclusive environment for all of us."
— Design Operations Lead
